The online sports gambling industry uses data analysts to create forecast models that tilt the odds in their favor. Various strategies have been suggested to beat bookmakers, but their effectiveness remains inconsistent. In a unique approach, we developed a strategy to exploit mispriced odds in football betting markets. Our simulations over a 10-year period and real-money betting over 5 months showed consistent profitability. This suggests that bookmakers can be consistently beaten in both simulated and real-life environments. Our detailed account also reveals discriminatory practices by the industry against successful clients. (Word count: 98)
https://arxiv.org/abs/1710.02824