The Australian Open is currently taking place at Melbourne Park, offering fans in Australia free-to-air access through Channel 9 and streaming services like Stan Sport. However, international viewers may have to rely on pay TV channels like Eurosport in Europe and ESPN in North America. An interesting and unique option for watching the matches is through an animated caricature version on the Australian Open’s YouTube channel, featuring cartoonish avatars of players. This innovative approach has sparked interest and increased viewership, with Tennis Australia utilizing cutting-edge technology funded by their venture capital fund, AO Ventures. Additionally, they have experimented with NFTs and are making strides in the technology space.
https://www.crikey.com.au/2025/01/16/australian-open-animated-cartoon-caricatures-broadcast-restrictions/