Hollywood is at a standstill as actors join the writers’ strike in demand for better residual pay and protection against the use of their voices and images by artificial intelligence. Studio executives have shown resistance to these demands, with Disney’s CEO labeling them as unrealistic and using harsh tactics to prolong the strike. However, they seem to have lost sight of their main goal: delivering high-quality products. The pivot to streaming has disrupted the industry and led to the loss of income for many workers, while CEOs continue to earn astronomical salaries. The actors and writers are not willing to bear the brunt of this business model’s failure. The hope is that executives will recognize the importance of investing in exceptional content and reach a fair agreement with the unions.
https://www.theatlantic.com/ideas/archive/2023/07/hollywoods-cruel-strategy/674730/