The author expresses their dissatisfaction with how Twitter is being used currently, noting that their positive outlook on the platform has diminished over time. They mention that the content on Twitter has become more engaging, but also more boring, as it is now primarily designed to be seen on Twitter. They explore the tension between authenticity and growth on the platform, explaining that to gain more engagement, users often have to sacrifice authenticity. The author also highlights the professionalization of Twitter, with individuals treating their accounts as businesses. They acknowledge that some people have moved to alternative platforms or simply left social media altogether. Ultimately, the author suggests that the changes meant to make Twitter grow may actually be what drives them away from the platform.
https://www.coryzue.com/writing/authenticity-and-engagement/