In this article, the author discusses the concept of the “blue ocean” strategy, which involves staking out a unique position in the market where competitors are not present. They highlight how Nintendo successfully implemented this strategy with the Wii by focusing on motion controls and a lower price instead of graphics power. The author then turns their attention to Apple and suggests that a return to removable, user-accessible batteries could be a new blue-ocean opportunity for the company. They argue that advancements in battery technology and Apple’s own power-efficient chips make it feasible, and there is still a demand for the advantages of removable batteries. While there are potential challenges to overcome, the author believes that Apple, as a leader in consumer-electronics design and manufacturing, is well-positioned to make it a success.
https://hypercritical.co/2023/10/29/apples-blue-ocean