The European data regulator has expanded Norway’s ban on ‘behavioural advertising’ on Facebook and Instagram to cover all European Union and European Economic Area (EEA) countries. This ban presents a challenge for Meta Platforms (formerly Facebook) as it involves targeting users by collecting and using their personal data for advertising. The European Data Protection Board (EDPB) has instructed the Irish data regulator, where Meta’s European headquarters are located, to impose a permanent ban on Meta’s use of behavioural advertising within two weeks. This decision will impact approximately 250 million Facebook and Instagram users in Europe. Meta plans to comply with regulations by providing users with an opportunity to provide consent and introducing a subscription model.
https://dig.watch/updates/eu-data-regulator-decided-to-ban-personalised-advetising-on-facebook-and-instagram