Google Cloud is offering free network data transfer for customers who want to migrate their data to another cloud provider or on-premises. This move aims to make it easier for customers to switch cloud providers. However, the real issue lies in the restrictive and unfair licensing practices of certain legacy providers, which create cloud monopolies and lock in customers. These practices include limiting interoperability and charging high fees for using competitors’ clouds. The cost of migrating data out of a cloud provider is minimal compared to the costs imposed by restrictive licenses. Google Cloud will continue to advocate for customer choice and competition in the cloud market.
https://cloud.google.com/blog/products/networking/eliminating-data-transfer-fees-when-migrating-off-google-cloud/