Eric Ghost’s unique LSD packaging from the 1960s cleverly disguised the psychedelic substance as film stock, reflecting the era’s counterculture vision. Ghost, also known as Eric Brown, was a former military man who believed in LSD’s potential to improve individuals and society. He revolutionized LSD distribution by creating the first mechanically produced blotter paper dosed with drops of the substance. Despite some inaccuracies in his information sheet, Ghost’s nerdy fascination with LSD’s origins in European modernity is evident. The role of “set and setting” in influencing psychedelic experiences has been a dominant idea since the 1950s, challenging the notion of LSD as just a party drug.
https://thereader.mitpress.mit.edu/for-brilliant-color-packaging-the-first-lsd-blotter/