2023 is shaping up to be a challenging year for early-stage digital health startups due to longer sales cycles, rising interest rates, and lower funding compared to 2021. However, experienced investors see the long-term potential in the industry. Building a successful digital health startup involves surrounding yourself with a team that understands both tech and healthcare, focusing on a specific pain point rather than trying to serve various customer segments, owning your tech stack’s secret sauce, selling to major players in healthcare, managing finances meticulously, and prioritizing clinical outcomes. The current environment presents unique opportunities for disciplined, profit-driven founders to thrive.
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