In early 2008, the iPhone changed the world of smartphones, starting as a powerful and exciting device but eventually becoming just a tool for many. As Apple’s fortunes largely rely on iPhone sales, the company has taken defensive measures to maintain its dominance, such as keeping iMessage exclusive to iOS users. Apple’s strict control over the App Store and app developers has faced increasing criticism and legal challenges, leading to potential changes in the company’s practices. The current landscape suggests that maintaining dominance in the smartphone market is becoming more challenging for Apple, with regulations and competition putting pressure on the company’s future.
https://www.theverge.com/24141929/apple-iphone-imessage-antitrust-dma-lock-in