For almost 8 years, I’ve been learning valuable lessons while working on Keygen. One crucial metric I’ve discovered is the time-to-convert (TTC). Initially offering a 14-day free trial, I realized this didn’t match my actual customer conversion timeline. After extending trials and eventually implementing an unlimited free tier, I saw a significant increase in sign-ups and paid conversions. By understanding the median TTC of 41 days, I was able to adjust my approach and capture potential customers earlier in their decision-making process. This change resulted in increased conversions without manual effort. What’s your TTC?
https://keygen.sh/blog/your-14-day-free-trial-aint-gonna-cut-it/