J.G. Ballard, known for his provocative and futuristic novels, was a realist chronicler of 20th-century horrors. His dark, dystopian visions of a technocratic, hypercapitalist society anticipate the realities of our modern world. Not only did his fiction explore the postmodern condition, but Ballard also made eerily accurate predictions about the rise of the internet and social media long before they became ubiquitous. His ideas about the blending of reality and fiction in the media landscape mirror our current digital age. Ballard’s work continues to resonate with themes of celebrity obsession and technological manipulation, paving the way for our complex relationship with technology today.
https://www.openculture.com/2016/03/j-g-ballard-predicted-the-rise-of-social-media-and-youtube-celebrity-in-1977.html