The French Post Office has launched a scratch-and-sniff stamp to honor the iconic baguette, a favorite of President Emmanuel Macron. The stamp features a baguette with a patriotic ribbon and a bakery scent, created using ink with fragrance microcapsules. Released on the day of Saint-Honoré, the patron saint of bakers, the stamp costs €1.96 and has 594,000 copies. The printer at Philaposte shared the challenge of applying the scented ink without damaging the capsules. The French baguette has received Unesco heritage status, underscoring its significance in French culture and cuisine.
https://www.theguardian.com/artanddesign/article/2024/may/17/french-post-office-releases-scratch-and-sniff-baguette-stamp