The author reflects on their journey to creating a sustainable business through their newsletter. They initially did not realize that sales happen when the prospect of losing out on value outweighs the price. Despite experiencing a surge in revenue with a price increase and a birthday sale, the author realizes that relying solely on newsletter revenue may not be enough to reach their financial goals. They plan to diversify their income streams through writing a sequel, speaking engagements, consulting, and education. The author learns the importance of communicating the value of their products to potential clients rather than simply focusing on ROI. This revelation prompts them to reevaluate their approach to business to achieve sustainability.
https://tidyfirst.substack.com/p/sales-happen-when-buyers-fear-missing