In Virginia, the US Department of Justice has started a new monopoly trial against Google, this time focusing on the tech giant’s ad tech dominance. The DOJ accuses Google of engaging in anti-competitive behavior to control digital advertising tools, leading to higher costs for advertisers and less income for website creators. The trial, expected to last four to six weeks, could have significant consequences for Google, with potential remedies including a divestment of Google’s Ad Manager services. Experts believe this trial could be more damaging to Google than previous monopoly cases, possibly leading to a split into separate search and advertising companies.
https://arstechnica.com/tech-policy/2024/09/doj-claims-google-has-trifecta-of-monopolies-on-day-1-of-ad-tech-trial/