Moleskine notebooks have their own ISBN, making them fit for vending machines.The author used to run a bookshop and discovered the clever hack of distributing non-book products, like Moleskines, through book wholesalers. Moleskine notebooks, although not real books, are book-shaped, having an ISBN, and can be sold in bookstores. The author recalls other products like Psychobox with ISBNs reaching customers through bookstores. The author also mentions a smart distribution play by a music publisher selling USBs in a sport store. The content emphasizes the importance of innovative distribution strategies and offers advice to design studios struggling with bringing products to market.
https://interconnected.org/home/2024/09/27/distribution