Scott Heiferman, a former dotcom CEO, shocked many by taking a job at McDonald’s in NYC to reconnect with the real world and experience a well-oiled machine. Working there for $5.75/hour gave him newfound respect for low-wage workers. Surprisingly, he wasn’t instructed to treat customers well, despite McDonald’s marketing messages. He yearned for appreciation and found his coworkers did their jobs better than him. He even got burned by the fry basket. Despite accusations of a publicity stunt, Heiferman’s experience at McDonald’s was eye-opening and humbling, shedding light on the hard work done by fast-food employees.
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