Antitrust law aims to maintain a functional system by addressing the issue of companies becoming too dominant, stifling innovation. In the late 1930s, the Antitrust Division was successful in filing multiple cases across various industries, leading to decreased prices. Corporate responsibility in the 1950s was crucial in preventing rapacious behavior. Fast forward to today, Google faces its third major antitrust trial over online display advertising software. With alleged monopolistic practices, Google’s control over the ad market raises concerns. Potential remedies include structural changes that would benefit both publishers and advertisers. The legal battle against Google continues on various fronts globally, hinting at a potential break-up of the tech giant.
https://www.thebignewsletter.com/p/a-post-google-world