The way we search is changing. Conversational search is replacing keyword searching as AI-generated responses to search queries become the norm. Google’s AI Overviews provide detailed answers to complex questions, eliminating the need to click through to links. Other players like OpenAI’s ChatGPT and Microsoft are entering the game, making search more efficient and informative. However, publishers are concerned about losing traffic. Generative AI can produce entirely new answers each time, potentially leading to misinformation. Google aims to maintain accuracy by incorporating reputable sources. As search engines evolve, the future of information retrieval is becoming more accessible and immediate.
https://www.technologyreview.com/2025/01/06/1108679/ai-generative-search-internet-breakthroughs/