Ambient Meaning and the Algorithms of Culture

Filip Kostic delves into the intricate art of curation and its impact on associative networks in various cultural domains. From curating outfits to playlists, linking seemingly disparate items strengthens their connections, creating a unique style or “core.” Kostic explores how algorithms are increasingly mediating and accelerating curation processes, as seen in the creation of enduring cultural categories like “hyperpop.” The dynamic interplay between real-world events and algorithms influences social and semiotic structures. By understanding these processes, one can navigate and shape the evolving sociosemioscape. The concept of ambient meaning emerges from the interplay between elements, influencing perceptions of style, identity, and culture through repetition and association.

https://thelastwave.substack.com/p/the-network-is-the-territory

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