The author discusses the complex world of credit card rewards, focusing on the intricacies of interchange fees and how they impact card issuers and users. They delve into the different strategies used by credit card companies to attract and retain customers, including the use of rewards and cashback programs. The piece also explores the role of co-branded cards and how businesses negotiate deals with financial institutions to offer exclusive rewards. Additionally, the article touches on the evolving nature of credit card rewards products, such as rotating cashback categories. The overall tone is informative and detailed, providing insights into the inner workings of the credit card industry.
https://www.bitsaboutmoney.com/archive/anatomy-of-credit-card-rewards-programs/