Apple recently apologized for a controversial commercial showcasing its new iPad Pro, following backlash from the creative community. Apple’s VP of marketing, Tor Myhren, admitted they “missed the mark” in celebrating creativity. The ad featured the iPad Pro crushing items under a hydraulic press, leading to criticism from figures like Hugh Grant and Reed Morano. The new iPad Pro is described as Apple’s thinnest product, powered by the M4 chip. The ad was meant to highlight creative possibilities but ended up alienating some creatives. Apple has yet to respond to further comments.
https://www.theverge.com/2024/5/9/24153113/apple-ipad-ad-crushing-apology