Apple iPhone sales dropped by 1% last year despite the introduction of new AI features that CEO Tim Cook claimed boosted sales in the US. Challenges for Apple included declining sales in China and potential US tariffs on Chinese imports. While AI features brought mixed responses, news roundup alerts were criticized for errors, leading to their suspension. Despite these issues, Apple saw a 4% increase in overall sales and a 7% rise in profits. Analysts suggest Apple will need to accelerate AI roll-out and explore new product lines to stay competitive. The company remains cautious amid market demand for AI innovation.
https://www.bbc.co.uk/news/articles/cn57l2nreglo