In this web content, the author reflects on their experience with Braid, a consumer payments company that operated from 2019 to 2023. They describe their journey from finding product-market fit and experiencing rapid growth to ultimately shutting down due to various challenges. The author highlights the myths they encountered along the way, such as early adopters being the best customers and the idea that great metrics always lead to successful fundraising. They also discuss the importance of compliance and the risks involved with sponsor banks. The author shares their personal reflections on failure and the lessons they learned from the experience. Despite the company’s closure, the author expresses hope for the future of fintech and their intention to continue building in the industry.
https://amandapeyton.com/blog/2023/10/braid-is-dead-long-live-braid/