After a public vote, the Oxford Word of the Year for 2024 is ‘brain rot’. This term refers to the deterioration of mental or intellectual state due to overconsumption of trivial content, especially online. Its usage increased by 230% from 2023 to 2024, and it has gained traction on social media platforms like TikTok. ‘Brain rot’ reflects concerns about the negative impact of consuming low-quality online content, and it has sparked a broader conversation about mental health implications. The term is now used humorously by online communities and has even inspired new language. Oxford Languages’ President highlighted the term’s significance in today’s digital age.
https://corp.oup.com/news/brain-rot-named-oxford-word-of-the-year-2024/