The author delves into the concept of narrative strategy, highlighting that it is the framework for their consulting work. They question whether clients fully grasp this term and emphasize the importance of articulation in early-stage startups. Surprisingly, they discuss the power of company stories and reveal insights into internal business narratives. Additionally, they explore narratives as engines of change, suggesting they play a crucial role in organizational transformations. The content concludes with a reflection on the essence of narrative strategy, with the author expressing a hope to define it more concretely in the future. Tom Critchlow signs off, inviting readers to subscribe to his newsletter.
https://tomcritchlow.com/2024/02/16/narrative-strategy/