Summary: Social media platforms are constantly changing their terms and introducing paid plans, catching content creators off guard. OnlyFans almost banned porn, causing controversy. The author stresses the importance of building your following on platforms you own, like your website and mailing list. They advise creators to shamelessly promote their home base and use social media platforms as temporary bridges to draw followers back to their kingdom. Warning against over-reliance on platforms that may disappear, the author provides strategies for redirecting followers to owned platforms. The content serves as a cautionary tale for content creators to protect their audience and business.
https://howtomarketagame.com/2021/11/01/dont-build-your-castle-in-other-peoples-kingdoms/