EU opens probe of TikTok Lite, citing concerns about addictive design

The European Union is investigating TikTok for potential violations of the Digital Services Act, with concerns about the mental health risks posed by the platform’s Lite version. The EU is focusing on the “task and reward” feature, which allows users to earn points that can be swapped for rewards, potentially leading to addictive behavior. TikTok’s parent company, ByeDance, could face significant fines if found in violation. The EU is cracking down on platforms that do not follow expected procedures, with Commissioner Thierry Breton warning of potential addiction risks to children. The Commission is ready to take action to protect users, including potentially suspending the TikTok Lite feature.

https://techcrunch.com/2024/04/22/tiktok-lite-dsa-probe/

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