Facebook has agreed to cease targeting ads at Tanya O’Carroll after she took legal action against parent company Meta. O’Carroll, a London-based tech policy and human rights professional, believes this will pave the way for others looking to avoid personalized adverts on social media. The Information Commissioner’s Office considers online targeted advertising as direct marketing, prompting Meta to provide tools for users to manage data and advertising settings. O’Carroll’s lawsuit, citing GDPR legislation, argued against Facebook’s targeted ad system, which Meta defends as necessary for free services. O’Carroll hopes her case will empower others to opt out of targeted ads on Facebook.
https://www.bbc.co.uk/news/articles/c1en1yjv4dpo