Forbes has surprisingly dominated Google search results for various topics like pet insurance, CBD gummies, and cockroach infestations. They may be making over $100K/month just off a few blog posts. Despite claiming to be the best authority in these areas, Forbes isn’t actually an expert in these fields. Forbes Marketplace, a separate entity from Forbes, controls over 27 million search visits per month, almost twice the size of Nerdwallet. There are claims that Forbes Marketplace is even trying to buy Forbes itself. The Forbes affiliate program, run by Marketplace Platforms Limited, looks to be a major player in parasite SEO, generating hundreds of millions of dollars in revenue annually.
https://larslofgren.com/forbes-marketplace/