Google engineer Steve Baker shared new insights on synonyms and search queries, revealing that synonyms impact 70 percent of user searches in over 100 languages supported by Google. Despite some skepticism, analysis showed that for every 50 queries improved by synonyms, only one bad synonym was found. This showcases Google’s advanced use of semantics and understanding of user queries. The key advice to webmasters remains the same: consider various terms and synonyms users may use to search for content. Incorporating natural synonyms into content can help improve search results without keyword stuffing. Google aims to continue transparency on search quality through informative blog posts like Baker’s.
https://www.mattcutts.com/blog/google-synonyms/