Engineering and Marketing teams use quarterly OKRs to focus on specific goals and key results. While Engineering OKRs can overlap with product planning, Marketing OKRs are easier due to the ongoing rhythm of work such as running ads, webinars, and events. OKRs in Marketing focus on new campaigns, audiences, or channels to target, while KPIs track core job performance like lead generation. Engineering teams use KPIs like Service-Level Objectives and Deployment Frequency to ensure smooth operations. OKRs should highlight special focuses and changes for the quarter, not just duplicate existing work. Avoid cramming everything into OKRs and focus on what is unique to each time period.
https://jessitron.com/2025/01/05/hitting-okrs-vs-doing-your-job/