In this subscriber-only edition, Lenny tackles the topic of finding product-market fit (PMF) for B2B startups. Although there is no guaranteed guide for finding PMF, Lenny shares insights and experiences from over 20 successful B2B founders. The article explores the timeline of reaching PMF, which typically ranges from 2-3 years from idea to feeling PMF. Surprisingly, none of the founders mentioned retention as their signal of PMF. The journey to PMF is described as gradual and ongoing, with different stages including getting one company to love the product, having companies pay for it, and achieving consistent growth. It is important for founders to become obsessed with making their early customers successful and to continually improve their product based on user feedback.
https://www.lennysnewsletter.com/p/finding-product-market-fit