How the Tour de France became a $100M business

The Tour de France, known for its grueling challenges, is a major sporting event that attracts millions of fans and generates millions in prize money and sponsorships. This year marks the 110th running of the race, which started as a sales gimmick by French newspaper L’Auto in 1903. The race has since become a booming business, with broadcast rights, advertising and sponsorship, and city hosting fees as its main revenue sources. The event brings in an estimated $75 million to $180 million in annual revenue, with a significant profit margin. Professional cycling teams also operate on substantial budgets, with top teams spending over $50 million annually.

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