The leaked onboarding document for new members of MrBeast’s production company reveals the specific company culture and operational strategies behind running a viral YouTube operation in the 2020s. The focus is on creating the best possible YouTube videos, with strict guidelines for thumbnails, viewer engagement, and a defined video formula. Employees are classified as A, B, or C players based on their learning and growth mindset, with a clear emphasis on constant improvement. The document also highlights the value of communication, documentation through videos, and the importance of critical components in video production. It offers insights into managing dependencies, budgeting, and the use of consultants to streamline processes.
https://simonwillison.net/2024/Sep/15/how-to-succeed-in-mrbeast-production/