In this web content, the author shares their process of finding key hires and emphasizes the importance of seeking out people who have interesting insights and experiences. They argue that having connections to individuals behind the scenes, rather than famous figures, can provide a significant advantage in business and creative projects. The author highlights the asymmetry between those who receive attention and those who possess valuable knowledge. They also discuss examples from their own company, The Hustle, where finding unique stories and perspectives led to increased popularity. The author concludes by sharing a method for identifying interesting employees using LinkedIn and suggests reaching out to them for insights or recommendations.
https://thewritetoroam.com/2024/02/how-to-write-stuff-no-one-else-can