I’m OK, the bull is dead (2004)

In this article, the author discusses the importance of following a specific reporting process when providing project status updates. He emphasizes the need to start with the punch line, which includes the objective facts without any embellishments. This approach allows the project manager to quickly grasp the most crucial information and then learn supporting details. The author shares a personal anecdote about his son using this reporting style during a late-night incident, showcasing its effectiveness in delivering succinct and relevant information. The author suggests that this punch line approach, also known as the inverted pyramid style, can greatly enhance communication and save time in project management.


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