The author reflects on the changing landscape of social media platforms, focusing on YouTube and MrBeast’s success. MrBeast’s strategy revolves around creating content specifically tailored for YouTube, emphasizing the importance of audience metrics like CTR, AVD, and AVP. The author questions the concept of authenticity in the context of YouTube content creation, highlighting the seamless integration of creators and their personas. The article ends with a discussion on “information diets,” using Chris Tyson as an example of how content consumption shapes creators’ comedic abilities. Overall, the piece delves into the intricacies of the YouTube platform and the strategic approach taken by successful creators like MrBeast.
https://kevinmunger.substack.com/p/in-the-belly-of-the-mrbeast