In this essay adapted from a talk at Nudgestock 2021, the author challenges the notion that everything is behavioral science by emphasizing the need for creativity alongside BS. They argue that combining behavioral science with a psychological dimension can lead to more effective problem-solving. The author criticizes the narrow focus on data and past patterns, advocating for testing unconventional ideas. Using examples like sales strategies and dishwasher usage, they highlight the importance of looking beyond traditional solutions. The author emphasizes the value of exploring new variables and approaches in decision-making, pushing for a balance between deterministic thinking and creative problem-solving.
https://behavioralscientist.org/is-everything-bs/