The “enshittification” of social media is inevitable with a surge of unfamiliar faces. The lack of shared values, belonging and civility creates a hostile environment that erodes the community’s sense of cohesiveness and ultimately, its sense of identity. The thirst for profit and growth drives investors to push these sites to quickly expand their membership, leading to strangers outnumbering the familiar ones. This leads to an oppressive culture where the default mode is passing through. People come and go, and there’s no real sense of belonging. Ironically, shrinking the site and stabilizing the community is the best course of action for revitalization.
https://www.marginalia.nu/log/82_killing_community