Kroger, a grocery store chain, is falling behind its competitors in the delivery service sector, such as Instacart and Shipt. Despite having access to valuable data and a large workforce, Kroger’s delivery services are subpar. The author highlights several issues, including the lack of infinite scrolling, the placement of previous purchases in search results, the confusion around available items for pickup/delivery, and the poor quality of product images on the mobile app. The author suggests improvements such as implementing infinite scrolling, displaying recent purchases as normal search results, and providing high-quality images. They also criticize Kroger’s search function and recommend utilizing the concept of aisles/shelves to simplify the shopping experience. Additionally, the author emphasizes the need for better communication regarding item availability and more user-friendly substitution controls.
https://joshstrange.com/2024/02/11/krogers-digital-struggle/