The author discusses the challenges of translating app and website content into multiple languages. They highlight the importance of using powerful tools available to developers to handle translation complexities such as pluralization and gender. The author provides examples of how grammatical concepts in languages other than English can lead to errors in translation. They emphasize the need for developers to be aware of these concepts and rely on i18n libraries to handle the intricacies of translation. The article concludes with three best practices for creating multi-language content.
https://shopify.engineering/internationalization-i18n-best-practices-front-end-developers