The Financial Times article highlights how Lidl, the European discount retailer, is diving into cloud computing with Schwarz Digits, competing against big players like AWS, Google, and Microsoft. This unexpected move reflects a broader trend towards sovereign cloud computing in Europe, driven by strict privacy regulations like GDPR. Europe’s push for its own “EuroCloud” has opened the door for Lidl to disrupt the cloud market with its low-cost services. Could Schwarz Digits become the affordable alternative businesses are seeking? AWS’s response with a European Sovereign Cloud shows the market is shifting towards specialized, regionally-focused providers like Schwarz Digits, challenging the dominance of global giants.
https://horovits.medium.com/lidl-is-taking-on-aws-the-age-of-eurocloud-b237258e3311