McDonald’s has created a brand new Game Boy Color game, Grimace’s Birthday, which was produced by Krool Toys and developed using GB Studio. The platforming game involves playing as Grimace, who must locate his buddies to start his birthday party, and features skateboarding and unique levels. Although it is unclear why McDonald’s decided to commission an official Game Boy Color game in 2023, the move follows the release of an official Tetris handheld in China. The game is available for free on McDonald’s website and as a ROM, raising the possibility of future retro gaming-related projects.
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