Mid-1990s Sega document leak shows how it lost the second console war to Sony

In a leaked document, Sega’s confidential emails, notes, and other documents reveal the company’s transformation from a major competitor of Nintendo to abandoning consoles altogether. The documents include business plans, inter-departmental emails, and marketing strategies. CEO Tom Kalinske expressed his belief that Sega was surpassing Sony in Japan in 1996, but this would later prove to be untrue. The leaked information also sheds light on Sega’s efforts to compete with Sony, such as positioning the Saturn as a superior system. However, these strategies ultimately failed, and Sega’s focus on lowering hardware costs backfired. The leaked documents provide a fascinating glimpse into Sega’s history and decision-making process.


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