Choosing the right business to start is crucial, as not all businesses are easily scalable when you’re a solo founder. Most of us make the mistake of imitating big companies like Netflix, Twitter, and Gmail, which require scale, target consumers, charge low prices, exist in large markets, and have a lot of money to spend. However, small businesses can avoid these points to craft an offering that is much more likely to succeed. Selling business-to-business (B2B) can help, as businesses are often looking to spend money on things that help them grow. Choose a market where you can be the biggest fish and hone in specifically on that customer’s needs to take the entire niche market.
https://tinyempires.substack.com/p/4-mistakes-to-avoid-to-build-a-better