More options for apps distributed in the European Union

On March 12, 2024, we are introducing new flexibility for developers distributing apps in the EU, including the option to distribute apps directly from their own website. Developers who agree to the Alternative Terms Addendum for Apps in the EU will now have the option to utilize alternative app marketplaces. Additionally, when directing users to complete a transaction for digital goods/services on an external webpage, developers can now choose how to design promotions, discounts, and deals without being restricted to Apple-provided templates. Authorized developers will soon be able to distribute their iOS apps to EU users directly from their website with a software update later this spring, offering more control and options for developers.

https://developer.apple.com/news/?id=8c1m8hqt

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