The PRH/SS merger trial highlighted numerous issues within the publishing industry. Recent debate over claims that 50% of books sell less than 12 copies sheds light on the complexities of publishing statistics. Factors such as different book formats, definitions of ‘published,’ and varying sales tracking methods contribute to the confusion. While it’s true that most books sell relatively few copies, blockbuster hits drive the industry financially. Contrary to alarming statistics, many traditionally published novels sell hundreds to thousands of copies across formats. The industry operates on a mix of uncertainty and potential, leaving room for improvement in marketing strategies.
https://countercraft.substack.com/p/no-most-books-dont-sell-only-a-dozen