The author shares their journey of avoiding sales calls as an introverted founder of Keygen, implementing a ‘no calls’ policy that led to closing enterprise sales through email communication. The author highlights the reasons behind enterprise defaulting to calls and presents solutions to eliminate the need for calls, emphasizing messaging clarity, self-serve onboarding, transparent pricing, and building trust. The author advocates for skipping sales calls in favor of email communication and collaboration with relevant team members, ultimately challenging traditional enterprise sales methods. The controversial approach may not resonate with everyone but encourages readers to consider alternative sales strategies.
https://keygen.sh/blog/no-calls/