Sales of expensive pickup trucks from Stellantis NV, Ford Motor Co., and General Motors Co. saw a decline in the first quarter due to high borrowing costs affecting consumer demand. Stellantis reported a 15% drop in Ram pickup sales to 89,417 units, leading to an overall sales decrease of 10%. Similarly, Ford’s F-Series truck sales fell by 10% to 152,943 units, with over 60,000 models delayed for additional quality checks. The company also stopped shipping the electric F-150 Lightning since Feb. 9 due to an undisclosed quality issue, impacting sales further.
https://www.bloomberg.com/news/articles/2024-04-03/f-150-ram-pickup-sales-fall-as-americans-shift-to-cheaper-cars